Are you bringing 30-60 people to Krakow for a weekend and want the group to see both aesthetic frames for Instagram/TikTok and important places of memory related to World War II? I prepared a list of places that offer the best package: social-media-friendly looks + sensible space for large groups + clear logistical and practical tips.
Each entry includes a short description of why the place works for large groups, what to capture in photos/videos, and some practical advice (reservations, visit length, nearby food). Remember that some of these sites are places of memory — please take photos respectfully and approach visits with an educational mindset.
We start with the spots easiest to access for larger groups, and at the end you'll find a practical FAQ and sample ideas for planning a weekend so everyone leaves happy.
Why for groups - large exhibition spaces, the possibility to reserve group entries and a topic strongly tied to Krakow's WWII history.
What to Instagram/TikTok - raw factory interiors, reconstructions of the ghetto streets and multimedia displays - excellent backdrops for short educational clips and moody frames.
Practical tips - the museum has regulated ticketing rules - for a group of 30-60 people book in advance directly with the Museum of Krakow. A visit usually takes about 1.5-2 hours; treat this stop as one that requires quiet and respect.
Food and breaks - Zabłocie has several calm cafes and restaurants suitable for group lunches - it’s wise to reserve in advance.
Why for groups - the 60-odd chairs monument and the open space around the square allow a larger group to gather calmly; this is also the place where deportations from the Krakow ghetto began.
What to Instagram/TikTok - symbolic shots with the empty chairs, wide frames showing the city-memory relationship; short educational pieces telling the ghetto story work especially well here.
Practical tips - approach the subject sensitively - if you plan a short talk, inform participants in advance about appropriate behavior. The square is close to Podgórze and the footbridge to Kazimierz - a convenient walking connection between locations.
Why for groups - historically very significant; the area contains monuments and commemorative sites valuable for educational programs for larger groups.
What to Instagram/TikTok - places of memory and the landscape showing changes from camp to contemporary park - important to film with respect for history.
Practical tips - some parts are open public spaces while others are historically sensitive - plan a concise, factual introduction before entering. For large groups it helps to split into smaller subgroups so paths are not blocked.
Why for groups - Kazimierz combines artistic neighborhood vibes with important traces of Jewish Krakow's history. Sites like synagogues and the Remuh cemetery provide strong historical context, while charming streets look great on social media.
What to Instagram/TikTok - narrow streets, tile and lamp details, interiors of cafes and restaurants; pieces that connect historical narrative with contemporary neighborhood life perform especially well.
Practical tips - synagogues and cemeteries are places of worship and memory - photograph respectfully and check opening hours because some sites have limited access. After touring, I recommend a break in one of Kazimierz's cafés such as Massolit Books & Café or the cafés around Plac Nowy - with a reservation you can serve a larger group efficiently.
Why for groups - concentrated fragments of city history in specific points (including the pharmacy and tenement houses with memorial plaques) are perfect for short educational stops spread along a walking route.
What to Instagram/TikTok - details of memorial plaques, old signs and facades - combine these with short guide comments or participant reflections.
Practical tips - design the route to allow dividing the group into smaller sections (5-15 people) so the walk remains smooth and comfortable - especially in narrow Old Town and Kazimierz streets.
Why for groups - wide riverfront spaces and the distinctive sculptures on the bridge provide plenty of room and great sunset shots.
What to Instagram/TikTok - dancing lights over the river, Jerzy Kędziora's sculptures on the bridge, wide panoramic views reflected in the Vistula.
Practical tips - a great place to finish an evening walk - in season you may find food trucks and seasonal bars along the boulevard - for large groups it's better to reserve a table in a nearby restaurant (Kazimierz/Zabłocie) in advance.
Why for groups - impressive natural surroundings and open outdoor space - ideal for groups wanting spectacular photos outside the city center.
What to Instagram/TikTok - contrast of rock walls and turquoise water; dynamic shots - drones (if you have permission), group photos with nature as a dramatic backdrop.
Practical tips - the area can be busy on weekends - for larger groups check official entry and safety rules, bring comfortable shoes and plan transport (coach/tram + a short walk).
Why for groups - a viewpoint that allows a collective, spectacular photo of the whole team with the panorama of Krakow behind them.
What to Instagram/TikTok - sunrise or sunset shots, panoramic timelapses, group frames with the city in the background.
Practical tips - the climb can be tiring for some - plan extra time and a warm-up; weather on the mounds can change quickly - bring light jackets and water.
Why for groups - Wawel is a must-see - strong symbolism, wide spaces and many photographic possibilities.
What to Instagram/TikTok - castle courtyards, the dragon's den entrance and the Vistula view from the castle; if you want WWII traces, talk about the city's wartime experience and nearby sites connected to that history.
Practical tips - Wawel can be crowded - split a large group into shorter entries to different parts; check opening hours and restrictions in some rooms.
Why for groups - the most important and solemn place of memory in the region; for educational groups and families a visit to the former camp is essential to understanding the scale of World War II tragedy.
What to Instagram/TikTok - in this case I recommend limiting content creation to educational and memorial documentation - priority is respect and reflection, not social-media entertainment.
Practical tips - this is a full-day trip (about 1-1.5 hours one way). For groups of 30-60 people advance reservations for entry and a guide are necessary - many museum departments ask groups to register ahead. Typical day plan - early departure, museum and camp visit, evening return. Prepare participants for the serious character of the visit.
Reservations and tickets - for larger groups the most important thing is to book tickets in advance (museums, popular attractions, some restaurants). Schindler's Factory and Auschwitz are places where group reservations are effectively mandatory.
Transport - for 30-60 people it's best to arrange one or two coaches; in central Krakow it's often more convenient to leave the coach at a larger parking area outside the strict center and move short distances by public transport or on foot.
Splitting into subgroups - even if you travel together, dividing into groups of 10-20 people makes museum entries, moving through historic streets and arranging restaurant seating much easier.
Time - for a weekend program with 3-4 attractions plan realistically: 2-3 attractions on day one (e.g. Kazimierz + Ghetto Heroes Square + evening on the boulevards), 2-3 attractions on day two (Schindler + a mound/viewpoint + optional Zakrzówek). If you plan Auschwitz - reserve a separate day.
Photography etiquette - at places of memory encourage participants to reflect and exercise restraint when taking photos; before entering, ask the group for a moment of quiet and a short reminder about respectful behavior.
Kazimierz - many atmospheric restaurants and cafés that welcome large groups - examples include Massolit Books & Café and the restaurants around Plac Nowy - reservation required.
Zabłocie / area near Schindler's Factory - restaurants and event spaces nearby that happily serve organized groups - agree the menu and seating area in advance.
Market Square / Old Town - themed restaurants (for example Pod Wawelem) accommodate large bookings, but expect higher prices and a touristy atmosphere.
General tip - for meals for 30-60 people it's best to set a fixed menu in advance (set menu) to speed service and control costs.
Do we need to hire a guide? Not always required, but in places of memory and museums (Schindler, Płaszów, Auschwitz) a guide greatly enhances the visit and helps lead the group with the necessary historical sensitivity.
How long to plan for each stop? Short points (Ghetto Heroes Square, Bernatka footbridge) - 30-45 minutes; museums (Schindler) - 1.5-2 hours; Auschwitz - a full day (min. 6-8 hours including travel).
Is photography allowed in museums and memorials? Rules vary - many museums allow photography without flash, but some exhibits have restrictions. In places of memory moderation and respect are recommended. Always check the site's regulations.
How to keep the group safe? Designate contact persons, keep phone numbers and a clear plan, have a backup plan for separation. On weekends the center can be crowded - set meeting points.
Do we need permits for commercial filming? If you create commercial content or plan to use a drone, check local regulations and site rules - additional permits are often required.
Krakow is a city of many faces - from picturesque Old Town frames to places that teach and remind us of the painful history of the 20th century. When planning a weekend for 30-60 people, combine the desire for beautiful photos with a responsible approach to places of memory.
If you want, I can help prepare a sample two-day itinerary tailored to your specific group (considering participant ages, interests and pace), a list of restaurants with reservation suggestions, or a template information sheet for participants before departure.
Wishing you a thoughtful and successful stay in Krakow - one that leaves everyone with beautiful photos and meaningful reflection.
